GOING OVER MEDIA CONSUMPTION TRENDS CURRENTLY

Going over media consumption trends currently

Going over media consumption trends currently

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Below is an intro to some present trends and habits in television and content viewing.

With constant shifts and advancements in the digital landscape, what are the current trends in media? Well, together with the increase of internet streaming platforms and short form video content, the method by which individuals are getting their information is also evolving. Individuals are increasingly turning towards internet news sources, instead of watching TV, to learn about current worldly affairs. Nevertheless, at the same time, due to a consistent flow of info, individuals are becoming overwhelmed by substantial quantities of content. In reaction to this, news agencies are re-engaging audiences by making short form content that is clearer and simpler to follow. These days it is common to see news channels that have large followings on social media websites. This trend can be confirmed by the CEO of the fund that owns Euronews, for example. Using this method has been very important for providing people with dependable and authenticated news sources, in a style they can easily identify with.

In more info the present digital age, mobile phones have come to be one of the most commonplace tools that people are using to watch videos and access media. These days, many social media platforms are providing unlimited feeds of short, successive videos, that are growing in appeal among mobile phone users. In fact, statistics reveal that that internationally, mobile content viewing is on the rise, revealing that short form media is one of the fastest growing media trends right now. These platforms enable users to see a sequence of customised videos and interact instantly, making these videos far more appealing and addictive than traditional media. Short form videos are also being used more often for news and academic purposes, not just for entertainment. Subsequently, this trend is evolving the way people are proactively seeking for and counting on to get information, in a quicker, much shorter and more visible format.

Recently, with the rise of digital content, the way in which people take in media has shifted significantly. For many years, traditional television was the primary source of household entertainment for most people. Nevertheless, after the advancement of streaming services, many viewers are turning away from arranged television, specifically among younger people. Instead, worldwide media content analysis reveals that more individuals are purchasing subscriptions to streaming services, which strongly evidences the switch in audience consumption habits. These services are popular for enabling people to enjoy the shows and films they want, whenever they feel like it. Those associated with the media sector, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for example, would recognise the popularity of streaming platforms as a prominent media consumption habit among audiences today. These changes show the move towards user-controlled viewing interests in the marketplace.

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